"I have worked with Mark for over 25 years on a number of marketing initiatives across diverse product categories. Mark brings a structured approach, while his fresh thinking and creative flair lead to innovative solutions which are always grounded in a thorough understanding of the essence of the brand. I've always appreciated his candour, integrity and energy which make him an invaluable member of any marketing team"
Ian Buchan, General Manager, Kraft Foods International

“ I first met Mark in 2001 when I was at AVIS and he oversaw a major research and re-brand project for me. I was very impressed with his extensive knowledge and project management capabilities. At Rentokil Initial, I engaged Mark to handle several business and marketing projects across five of our UK companies. Entailing close co-operation and liason with senior board members and management, these were often of a sensitive and confidential nature, requiring the utmost discretion whilst operating across the businesses at all levels. Aspects covered were business strategy and analysis, competitor and stakeholder research, product development, re-branding, market assessment and positioning.
Mark is highly reliable and extremely well organised. His planning is impeccable and he consistently delivers to expectations, deadlines and budget. His expertise is deep and extensive, drawn from a fund of commercial experience and enhanced by academic knowledge, it enables him to provide direction, control and insight in a variety of situations. He has excellent business, client, people and project management capabilities. By far, the most important thing about Mark from a business perspective is his integrity and the totally professional approach he brings to everything he does - I have always found him to be effective and trustworthy. Additionally, he is a genuinely nice person, affable and with impeccable manners."
Susan Yallop, Director of Strategy and Marketing, Rentokil Initial |
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“Mark is a first class
communications expert.
He has also developed the skills and knowledge to become a leading marketer who combines an understanding of marketplace trends; strategic thinking; and business acumen in order to find solutions to a range of marketing problems facing today's companies”
Dr David Gilbert, Professor of
Marketing, University of Surrey
“I first worked with Mark over twenty years ago, when I was a brand manager at Master Foods and he had just started his agency. The two businesses worked together for the next ten years, and we have stayed in touch ever since. Mark is able to operate at a strategic level, and to translate strategy into effective action. Importantly, he is someone I trust and enjoy working with.”
Belinda Gooding, Chief Executive, 2 Save Energy plc (formerly Managing Director, Duchy Originals)

“Mark has an innate ability to scrutinise and interrogate projects, deliver well targeted strategic solutions and apply structure, clarity of thought and vision. He has the rare quality of being able to work independently and as part of a team; trusted relationships are always formed quickly. I value Mark’s integrity, his insight and above all else his sense of humour - a brilliant quality to have when tackling any project.”
Inger Cessford, Head of Brand Development, Duchy Originals

“We found Mark easy to work with, extremely pragmatic, and creative in his analysis without compromising strategic discipline.”
Ken Mackenzie, Vice President ,
Pentel Europe “He attacks a business
problem in different ways and always brings new and refreshing
insights. Don’t be fooled by the down to earth, pragmatic
style; it is driven by keen intellectual application.”
Richard
Nall, Marketing Director,
Wilkinson Sword
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“Mark’s remorseless devil’s advocacy and intellectual incisiveness have played a major role in keeping the project rigorously on track. He has also
been extremely resourceful in
marshalling creative resources and ideas, and helping distill from them the essence most relevant to our goals. Above all, we have received exceptional value for the money spent, thanks not only to the quality of intelligence but also an unstinting willingness to “go the extra mile” in terms of time and mental energy whenever necessary, in addition to scrupulous fairness in budgeting and billing.”
Anthony C. Dann, President & CEO, ConeTech, Inc.
“I
first worked with Mark in 1993 when I was a marketing manager
and he was a
consultant.
More recently, I have referred a few of my clients to him.
His main qualities are results, personality and integrity.
His advice is always fresh, accurate and well
researched and gets acted upon. His experience of running
a top ten marketing communications agency and his rigorous
approach have been invaluable and his teamworking enjoyable.”
Mike Leahy, Director,
Leahy Brand Design

“Mark
has strengths in three areas: first, his excellent all-round
marketing skills; second, his tenacity, commitment and
hard work; and last, his personal
qualities of integrity, intelligence
and humour.”
John Williams, Chairman, BStreet
London & Director of Marketing,
Marketing Agencies Association
Worldwide
“Having spent the last 27 years in fmcg markets managing leading businesses in the food, toy and gift sectors, I can honestly say without fear of contradiction that Mark is a marketeer and consultant who would always be at the top of my recommend list. Why ? Quite simply his tenacity, flair, attention to detail, and follow up, linked to his ability to work across sectors. His breadth of knowledge and contacts are awesome.”
Stephen Wilks, Inspired Gifts and Toys |